Local SEO Services
Local SEO is changing at a lightning speed; just as you get settled, Google updates the algorithm, and leaves you to play catch up. Furthermore, the rise of mobile search and change in audience expectations has changed the face of search engine results. Where it may not be possible for you to outrank those national brands in organic search results, the game is in your favour when it comes to local search results, in true David vs. Goliath fashion.
The Mobile Age
As the ages go, we’re currently in the age of mobile, as more and more users use their handheld devices to access the internet. Many of these users are then searching with local intent, meaning Google has to work hard to provide them with personalised search results. This means we have to work even harder to get in front of them at the right time, but with a splash of industry expertise and pinch of determination, we can get you where you need to be.
Keep It Consistent
The ultimate tactic behind becoming the local leader is consistency. To be in with a chance in competing against a sea of Goliaths, you have to make sure all of your key information is the same across the web. Your company name, address and phone number (NAP) have a weighty influence over ranking signals, so we make sure that they are exact, wherever you’re appearing.
Putting you on the map
Gone are the days where people dig out their dusty Yellow Pages to find opening hours or a contact number. Why waste time crawling through pages, when they can type in their question and get an answer immediately? These answers however rely on online directories to pull in information, which is why we take local listings very seriously. We spend time finding citations for industry relevant listings, and local listings to keep you ahead the local competition.
Building Local SEO into our search strategies comes second nature to us, which is why our on-page optimisation tactics maximise your opportunities in organic and local results. Our technical wizards tune the cogs that work behind the scene, whilst our witty wordsmiths tidy up everything that happens out the front, from creating targeted landing pages that put local keywords into practice to managing your NAPS.