At Blue Digital, we create content marketing strategies with your customer at the heart. Underpinned with research, we start meaningful conversations with your target audience that engage, entertain and answer genuine queries. The reason we do this to position your company as a thought leader in your industry; demonstrating the worth in your brand to both users and search engines.
Furthermore, by doing this we enhance your online visibility, retain key customers and attract new ones to boost brand awareness, increase brand advocacy and deliver a return on your content marketing investment.
Content Audit & Research
Opportunity Identification & Targeting
At the beginning of any content strategy, we conduct market research and audit your current content marketing offering to identify any gaps and opportunities in your industry. We have a mantra that ‘You know your customers best’, that is why a fundamental part of our process is to interview key stakeholders within your business to understand the questions your customers are asking.
The Foundation of any Campaign
Any great content marketing campaign is underpinned by strategy. By combining primary research with insight into user search queries, we formulate a content strategy that positions your brand as an expert and authority in your industry. Ultimately, we create content that is tailored to your customer.
Content Creation & Structuring
Compelling Copy & Innovative Design
Our team of copywriters and designers create compelling content in the format that will best engage your target audience. Analysis into how different types of content is performing allows us to hone our approach across formats and device type to deliver the best results for your business.
Maximising the value out of great content for the purpose of search engine optimisation means structuring it and optimising it in the correct way. At Blue Digital, we will ensure that your content is implemented in the way that makes you a recognisable authority to search engines introducing your brand to customers in their research and consideration phase, higher up the sales funnel.
Getting Your Content In-Front of Key Audiences
Sometimes even the best well-written and crafted content don’t get the recognition and exposure they deserve. That is where our content distribution service comes into action. We utilise multiple channels such as email, influencer seeding and paid amplification to get your content in front of your target audience and create interactions that get your content noticed.