Email Marketing Services
At Blue Digital, we create email marketing workflows that ensure you target key audience personas with the right message at the right time, working with a number of different e-mail marketing platforms such as Mailchimp, Campaign Monitor, Pure 360 and Get Response. So, whether your goal is lead generation, repeat purchase, event sign-ups or simply distributing content, our team craft campaign based and automated email strategies underpinned with compelling copy and dynamic design to help you achieve your aims.
Email Touchpoint & Automation Roadmap
The foundation of our email marketing service is the creation of an email touchpoint & automation roadmap that identifies different customer groups, the individual journeys they are having with your brand and the touchpoint conversations you should be having with them at each stage. This stage also identifies which emails will be automated workflows and which will be campaign driven.
Our copywriting team help you have meaningful conversations by creating engaging and on-brand copy tailored to your audience. Whether we are A/B testing punchy subject lines to stimulate open rates or crafting enticing call-to-actions to drive readers to dedicated landing pages, we ensure that the every message is meaningful.
Database Segmentation & Development Strategy
Tailor your communications
The success of any email marketing campaign hinges on the ability to build, enhance and segment your email and CRM database. Our team can help to segment your database into distinct and target-able audiences to form the basis of your campaigns.
Whether you are looking for a template based or bespoke email design our creative team can help. With insight into email CRO best practices and the latest trends in email design they will help create striking and responsive emails that deliver results.