Local SEO Tips

Author
Matt Shaw

Local SEO is often over looked when working with larger brands as it has a reputation of being a small business tactic, however there are huge benefits to be head if your businesses website is locally optimised.

This article will go through a number of tips to ensure your business is visible locally including on page optimisation, off site optimisation and some more advanced (outside the box) techniques.

Why Local SEO?

  • Completing your GMB profile increases the likeliness of a user visiting by 38% and makes users 29% more likely to purchase or enquire.
  • “Near Me” searches have increased dramatically over the past 3 years

 

 

near me search interest graph

 

On Site Tips

  • Include the NAP (Name, Address & Phone Number) on every page and mark them up with Schema.
  • Put the city you’re targeting in your title tag
  • Put the city in your H1 tag
  • Include the city in your page body content, but don’t keyword stuff
  • Include the city in your image alt tags
  • Create local pages for physical locations

on-page-local-seo-tips

 

 

off-page-local-seo-tips

Off Site Tips

  • Claim your Google My Business (GMB) listing and optimise it to it’s full potential
  • Ensure your business is on Yelp as yelp powers Apple maps
  • Build citations from relevant directories
  • Domain Authority doesn’t matter
  • Keep your businesses NAP consistent across every website
  • Use your competitor’s backlinks to find relevant local directories to place your business.

Advanced Tips

  • Get a local phone number
  •  Make your blog active and post about local topics (if you need help on local content ideas then check out this post – http://www.autorevo.com/blog/ideas-for-local-website-content)
  • Create local content hubs on your website, but ensure you read your content out loud before publishing it.
  • Get links from local businesses, whether that’s a local school or sports team due to sponsorship or a charity event, they all help in local search.

 

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About Matt Shaw

This is Matt, when he’s not grooming his beard you’ll find him doing something competitive, football, boules, you name it he loves a competition. He too is a neat guy…