How to Choose a Digital Marketing Agency

Jordon Goodman

Jordon Goodman

Digital marketing is now more important than ever for businesses of all shapes and sizes. But with so many possible channels to explore, and so many different elements to get your head around, just knowing where to start can be a challenge.

That’s why many businesses hire digital marketing agencies to help plan, create and deploy marketing strategies on their behalf.

But even if you decide to hire a specialist agency, choosing the right one for your needs and requirements can be just as difficult.

There are hundreds of agencies offering digital marketing services in the Leeds areas alone, so here are some of the most important factors to keep in mind when making your decision.

Do They Offer the Services You Need?

The first thing you need to determine is whether they actually provide the services you need. Digital agencies offer a range of services including:

Some offer a full suite of services, while others specialise in a particular area like inbound marketing.

Decide what you need, then use this to shorten your list to include only those that provide the services you are looking for.

How Much Experience do They Have in Your Sector?

Next, search for digital agencies that have experience in your industry. Some digital agencies specialise in specific areas like construction, health and real estate, so look for one that focuses on your area.

Even if they don’t specialise in your area, check to see whether they have worked with similar businesses to yours. You should also consider whether they work with start-ups or larger established companies.

Can They Demonstrate Their Results?

It’s one thing to promise results, which all digital agencies will do, but it’s quite another to demonstrate genuine results they have already achieved. Make sure you ask to see some results before you work with them.

Here at Blue Digital, we provide case studies and a portfolio of work carried out to show prospective customers what we have achieved for other clients.

Read Some Reviews

Many agencies will have customer testimonials on their websites. These are a good place to start to find out about what it’s like working with them, but also try to find some reviews on third-party sites like Trustpilot.

Don’t be put off by the odd negative review, but if they have a lot of bad reviews, this could be a sign to stay away. Also, research on social media to see what people are saying about them.

How Easy Are They to Work With?

Look for clues as to how they work. What is their process? Are they a large agency with dozens of clients? Are they happy to meet in person to discuss your goals?

One way to find out is to pick up the phone. You can learn a lot from a quick phone call. Are they willing to listen to you and hear about your challenges? Call up a few agencies and you’ll quickly get a good overall idea of what they will be like to work with.

Meet Them in Person

Once you have got a list of a few agencies that might be a good fit, set up meetings so you can get to know them and speak face to face.

Your digital agency might well become a long-term partner, and this is the best way to make a decision on whether they are the right team to help you reach your marketing goals.

Find the Right Digital Agency to Help You Grow

Your digital marketing agency will become a partner in your growth. The importance of digital marketing means they will play a central role in generating more traffic, leads and sales, helping your business to grow faster.

A good agency will help you to navigate the ever-changing digital landscape and make sure you are always one step ahead of the competition. So, take your time over your search and find the right digital agency for your business.


Need help with your Digital Strategy? Get in touch with our team today.

Jordon Goodman

About Jordon Goodman

Meet Jordon, our Technical SEO and PPC expert. Originally from Lancashire, he can eat for England and tends to be a bit of a clown.