Every now and again, we like to share our expert knowledge with the world. This time it comes in the form of our our in-house SEO guru Matt Shaw sharing his tricks of the trade for SEO on a budget.
To read the article in full visit Small Business’s guide ‘The essential guide to starting and growing an online business’.
SEO tricks on a budget
Online marketing is becoming more and more important for all businesses, no matter their size. But it is often difficult for small businesses to compete with big brands for online exposure, especially when the variations in SEO and advertising budgets are so large.
This doesn’t mean that SEO on a smaller scale isn’t possible – there are a number of different tactics that small businesses can utilise if they have the right amount of time.
One of the best ways to improve search engine visibility for small businesses is to target local searches. This is a proven way small businesses can get ahead of some of the bigger brands within their local areas. At Blue Digital, we have utilised this tactic ourselves; as a small agency in Leeds we are competing against much larger digital marketing agencies, but through well-optimised local targeting we are managing to compete.
To be successful in SEO:
• Ensure your business is set up with Google My Business, a free and easy-to-use tool for businesses to manage their online presence across Google and which is optimised for your industry.
• Create uniformed brand citations (company name, address, phone number and website) across reputable directories such as Yell, Thomson Local and Yellow Pages.
• Look at local papers for PR opportunities.
• Create bespoke content pages about specific locations to increase relevancy for those areas.